Viewers fail to turn on The Box

HOST Keith Duffy’s magnetic charm and rugged good looks aren’t enough to save TV3’s reality show The Box, which is attracting just 160,000 viewers a night.

Pulling even fewer viewers than last summer’s roundly panned Love Island, the reality TV quiz show is getting 4.3% of the audience share.

On its opening night, on Monday, 156,000 viewers tuned in to watch two contestants locked in a glass box answering quiz questions and tackling challenges for a prize fund of e1 million.