The former holiday show presenter beat off the likes of Golden Globe winner Jonathan Rhys-Meyers and silver screen hunk Cillian Murphy to pick up the accolade at a champagne-fuelled bash at Eddie Irvine's Cocoon bar.
The Dublin-born broadcaster, who lives between homes in London and Wicklow, recently landed a weekly radio show on London's Capital FM after he became a hit with audiences when filling in for Johnny Vaughan.
He also presents the BBC's Sunday Grandstand show.
The bashful star, who is married with two children, claims he has never thought of himself as sexy.
"I remember feeling sexy for about three days in my teens since then it seems to have evaded me. Surprise, surprise," said Craig.
Second place in the Kartel Top 100 Sexiest Men in Ireland was Jonathan Rhys-Meyers, who stars in Woody Allen's latest offering Matchpoint, while the number three spot goes to Irish international soccer player Matt Holland. Pop Idol winner Shayne Ward came in at number four and Cork hurling star Seán Óg Ó hAlpín more used to claiming top honours took fifth place.
The full list is published in this month's Social and Personal magazine.
The judges of this year's poll included reigning Miss Ireland Aoife Cogan; Lillie's Bordello manager Fiona Roche; PR boss Jane McDaid and Social and Personal's style writer, Virginia Macari.
As ever, such a poll is never without surprise nominees.
This year, renowned former doyen of the crime world The Monk, aka Gerry Hutch, came in as a clear favourite. Pat Kenny and Mark Cagney also make an appearance in the 'one foot in the grave sexy' section.
Sexiest list stalwarts Gabriel Byrne, Stuart Townsend and Pierce Brosnan all made an appearance as did golf professional Paul McGinley, singer Mundy and former Boyzone star Stephen Gately.
Comedian de jour Des Bishop is also high on the list as are Podge and Rodge and the irrepressible Hector Ó hEochagáin.
Money and sex appeal will always go hand-in-hand and so it's no surprise that the 'love him or hate him' Ryanair guru Michael O'Leary makes it to the list, as does millionaire, Ulick McEvaddy and Pádraig Ó Céidigh of Aer Arann.
It seems there is no accounting for taste.