Ateca shows the future is bright for Seat

The are those in quiet corners of the VW empire that have, for many years, referred to the company’s Seat brand as ‘The Spanish Patient.’ 

As derogatory as this term might seem, there has been a painful truth about it as the German manufacturing giant has had to swallow the bitter pill of Seat’s losses for decades now.

However, Seat has been turning a trick or two and in the last year alone started generating the level of profit that the guys in Wolfsburg had been hoping to see quite some time ago. Between January and September last year, the Spanish outfit was financially to the good to the tune of some €137m.