Kia looking forward to transforming the look of the brand

Kia president of design, Peter Schreyer, says despite completely transforming the look of the brand in the last 10 years, his job is not done yet.

Speaking at the unveil of the firm’s new Stinger — a car he has personally wanted to see made for years — he said that although Kia’s look has been refreshed, there are still challenges for him to tackle.

“My job will never be done,” he said. “With Kia, and since I’ve been there more than 10 years, the perception of the brand has really changed a lot. If you look at the product range, it is very different now.