Apple has launched its new generation tablet the iPad Air, describing it as a giant leap forward.

Apple has unveiled a new, thinner tablet called the iPad Air along with a number of new Macs ahead of the Christmas season as it faces growing competition from rival gadget makers.

An overhaul of the iPhone and iPad operating system has been hailed by its design chief as a new beginning for the technology giant.

Apple marketing chief Phil Schiller launched an extraordinary attack on Google’s “fragmented” Android software and its biggest adopter, Samsung, hours before the Korean firm took the wrapping off its latest flagship smartphone in the US.

Apple has unveiled a smaller version of its hit iPad tablet computer, which comes with a screen about two-thirds the size of the full model.

Electronics giant Apple has revealed a smaller version of its hit iPad tablet computer which comes with a screen about two-thirds the size of the full model.

Apple expects to sell over 10m devices by the end of the month, writes Adam Satariano

Technology giant Apple has unveiled its latest product – the iPhone 5 – and said it was unlike any phone ever made.

Apple removing an important Google application off its iPhone and making friends with Facebook rather than Google's social network, as it distances itself from a bitter rival in the phone arena.

Fresh from a disappointing initial public offering, Facebook is getting a big boost from Apple, which is building the social network deep into its iPhone and iPad software.

The latest “all new” iPhone complete with voice recognition software has been unveiled by technology giant Apple.

APPLE boss Steve Jobs strode back into the spotlight yesterday to unveil the iCloud, a music-streaming service that the company hopes will power its next stage of growth and popularise web-based consumer services.

Apple introduced its new iMac today, the latest version of the desktop computer that restored the company’s fortunes as a force in personal computing.