The LEGO Group may be restructuring, but Kya deLongchamps says everthing is awesome for the future of the iconic toy

Toy brand Lego today said UK sales rose 28% last year after its debut as a board games maker proved successful.

Lego today said UK and Irish sales rose 20% in the first half of the year despite a declining toy market as parents turned to the classic brand in the recession.

It has cemented its place in history as one of the world’s most popular toys and is now celebrating its half century.

Danish toymaker Lego sacked its chief executive today after announcing it expected to make a €186.9 pre-tax loss, its worst in the privately held company’s 72-year history.