All is not well in Legoland

Danish toymaker Lego sacked its chief executive today after announcing it expected to make a €186.9 pre-tax loss, its worst in the privately held company’s 72-year history.

Danish toymaker Lego sacked its chief executive today after announcing it expected to make a €186.9m pre-tax loss, its worst in the privately held company’s 72-year history.

The company, whose coloured plastic building blocks have been a favourite children’s toy for decades, axed Poul Plougmann over failed marketing strategies.