Vintage View: Everything is awesome for the future of LEGO

The LEGO Group may be restructuring, but Kya deLongchamps says everthing is awesome for the future of the iconic toy

WE all had them — Scandinavian ‘Automatic Binding Bricks’, the agony of the instep, the multi-coloured sea of warted treasure — LEGO. LEGO singular, LEGO plural. Danish LEGO (Leg godt — play well) has buttons and tubes so perfectly preserved to a 1958 patent, that 80 years later it snaps together — be it new or vintage.

I was of course, in pieces on hearing that the company was shedding some 1,400 jobs worldwide this month. Still, you don’t build and maintain one of the greatest toy companies of all time without some regular restructuring.