Meet the top Irish bloggers changing the face of the make-up industry

Vloggers and YouTubers are regarded as highly influential by the beauty industry. Now Irish women are getting in on the act, with some even earning a living. 

THE bubbly brunette talks directly into the camera, a smile on her face despite the fact that much of it is covered in prominent red spots. Holding each product up to the camera, she expertly applies a variety of concealers and foundations to her skin.

Eight minutes later and her complexion is flawless, the effect more akin to a film star than a home movie. Small wonder, then, that this video has been viewed by more than 1.3m people worldwide.