Conall O Fátharta says Tesco’s strategy will boost imported own-brand products at the expense of familiar Irish brands – as well as Aldi and Lidl

THE country’s largest supermarket chain has launched an all-out attack on low-cost outlets, Lidl and Aldi, by promising to cut prices to match their competitors.

SHOPPERS were yesterday warned to beware of producers claims that packets of burgers and sausages contain ‘100% Irish beef’.