THE WORD for May, Bealtine, originally meant bright fire. âDuring the May festival, a great fire was lit to encourage the sun, and greenery was brought into the house symbolising the desire for future prosperity...â; so begins a press release for a new book, The Lore of the Land, an encyclopaedia of Myth, Legend and Romance, by DĂĄithĂ Ă hOgĂĄin, associate professor of Folklore at UCD.