Caitríona Redmond: Could supermarket shopping be about to change radically?

AI has come along in leaps and bounds, and now one of Ireland's biggest retailers has started to adopt AI technology in the UK to identify customers who may benefit from a form of personalised pricing. Will Ireland follow suit? 

As the slow erosion of our disposable income continues, many hard-pressed consumers will happily trade away their personal data in exchange for cheaper supermarket shopping.

Last year, I wrote that dynamic grocery prices could be on the way. Now, I believe that possibility has significantly increased.

Most people are familiar with electronic shelf labels. These digital displays can be changed with the switch of a button.