Caitríona Redmond: What is dynamic pricing, and how will it affect the weekly shop?

Irish shoppers already benefit from dynamic pricing through yellow-sticker items close to their sell-by date, which can be real bargains.

Have you heard of dynamic pricing? In Ireland, it’s a term that we may not be familiar with but we will be in the years to come.

According to the Collins English Dictionary, dynamic pricing is the practice of offering goods at a variable price depending on the level of demand, customer, or the state of the weather.