Bernard O'Shea: Five things I learned about the 'quiet luxury' craze

'Quiet luxury' is the new way to show you’re rich without looking like you’re rich
Bernard O'Shea: Five things I learned about the 'quiet luxury' craze

Bernard O'Shea: "Like mindfulness, minimalism, or eating off grey plates, 'quiet luxury' is another way of saying 'I’ve got my life together' — quietly, but publicly."

I saw someone describe Kendall Roy’s cardigan from Succession as a “statement piece”. It cost €2,000, and the statement was: “I’m rich but also very sad.”

‘Quiet luxury’ is basically rich-people cosplay for monks

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