Here's why I'm watching 'cleanfluencer' videos in my messy house

I can’t say I get scalp shivers when watching these videos, but seeing the messy-to-clean transformations does something to my often-addled brain

Pic: iStock

As I scroll through Instagram, I see another cleaning video. My third in about a minute of scrolling. This one is of a woman wearing neutrals, in an all-white sitting room, cleaning what looks like an already-spotless sofa.

In a fit of paranoia, I look around at my kitchen. Can they see the piles of Lego and LOLs on the kitchen table? The stacks of shoes by the door? The dust on my skirting boards?