'Is he still coming?' SuperValu's Christmas ad tugs on the nation's heartstrings

Can you hear the sound of sobbing? Someone nearby probably just watched SuperValu's Christmas ad

SuperValu's emotional Christmas advert will surely cause an increase in Kleenex sales this year.

Often, the simplest message is best, especially when it comes to Christmas adverts.

The latest offering from SuperValu is a masterpiece in how a simple message can evoke an outpouring of feelings from viewers.