Julie Jay: Even reading about families with eight children has me googling vasectomy clinics in Kerry

A recent newspaper interview with well-known influencer Hannah Neeleman has many people questioning the trad wife phenomenon and just how aspirational it really is

Julie Jay:  "Whilst I’m not saying I could ever do it myself, every time my three year old begs me not to leave and go to work I consider procuring an egg apron immediately and jacking it all in"

Hannah Neeleman was once a ballerina, but has since marketed herself as queen of the ‘trad wives’ and amassed a staggering 17 million followers on both Instagram and TikTok. Last week a Sunday Times article caused a bit of a stir, with many now questioning her lifestyle.

Her content is part of a movement which has seen many women online build their brands around a more traditional role of motherhood and home-making, with many creators — such as Neeleman and fellow trad wife queen Nara Smith — building businesses out of making everything from scratch.