Why sustainability in Ireland demands more than goodwill

In the race against climate change, an approach that leaves behind those who can’t afford the starting fee is bound to fail, not only ethically but practically

Dr Michelle McKeown: "For families already worried about funding a home retrofit, the combined financial and logistical hurdles of EV ownership can feel unattainable, preventing widespread participation in the green transport revolution."

Sustainability is rapidly becoming a defining priority in Ireland. With the Government pledging to meet ambitious climate targets and households under pressure to reduce their carbon footprints, environmentally-friendly choices are no longer a niche concern, they are part of the mainstream conversation

Yet, behind the calls to retrofit homes and embrace electric vehicles (EVs), a hard truth persists — going green comes at a significant upfront cost. From energy-efficient appliances that command premium price tags to a planning environment that is making off-street parking a rare commodity, the financial hurdles are higher than many people expect.