Keeping your fitness ticking over online

Offering free instant-access workouts, a host of fitness professionals are discovering a growing global following on TikTok 

Physical trainer Brian Keane has 250k followers on TikTok.

 In a world where social media feeds us an endless supply of free workouts, there is a new star in the form of TikTok. Once the preserve of viral dance routines and instant health hacks, the outlet has turned its attention to fitness with full effect. TikTok fitness is fast – most videos are just 15 to 60 seconds in duration – but they are also fun, sometimes even frivolous, and most importantly they are free. No wonder we are lapping it up in our droves. The hashtag #fittok currently has 3.3bn views and #fittoks 69.7m views, and a host of fitness professionals are emerging as the new gurus of instant-access workouts.

Its niche appeal is that it is a launch platform for new workouts, unusual exercises and body-part challenges – there are more than a billion combined views for videos with #abworkout or #absworkout and over 680m views on videos for stronger glutes – with a rapid rate of turnover to prevent anyone getting bored.