Chupi Sweetman celebrates 10 years in business with her most luxurious - and sustainable - jewellery collection yet

“We have kept our talent and skill in Ireland and I am proud of, and grateful for, the people we have worked with over the past decade. People choose our jewellery to mark big moments in their lives so it is important that our pieces are made locally and with love.”

Founded in 2013, Chupi was founded by now CEO, Chupi Sweetman, who first started designing at the age of 17.

“I always dreamt big,” says Chupi Sweetman of the early days of her eponymous brand. 

“Your job as a founder is to find brilliant people who can do things better than you can. I really think about what we make and how we make it and am obsessed with our customers. It’s all about people - the ‘who’ being strongly aligned with the ‘how’.