The Lipstick Effect: How Covid has impacted the beauty industry

Why it's all about the eyes and 'above the mask beauty' in 2021 and the products to help you achieve it

The lipstick effect never saw the Covid-19 pandemic coming

One of the more unsurprising effects of the Covid-19 pandemic is that, as a result of lockdown after lockdown, the world was plunged into an economic recession. Global recessions are sadly nothing new, the Second World War, the 1980s, 2008 and our present day. 

Adults today are well accustomed to tightening their belts and humouring the other euphemisms that accompany depleting bank balances. However, we’re only human and we do like to treat ourselves.