Ed Sheeran has launched his own record label and we just love the name

The singer, who is currently touring Australia, recently brokered a deal with Warner Music Group to create a label to launch new acts.

"I've set up my first record label, it's called Gingerbread and Jamie Lawson is my first signing,” he told Australian radio station Nova FM.

"I'm going to focus on this when I'm on tour next year. Hopefully the acts will be up and running by the time I take time off."

Jamie is currently supporting Ed on tour, and the British singer-songwriter is over the moon with the news.

So @edsheeran is starting a record label and guess who is first signing is!!!??? It's me!

— Jamie Lawson (@jamielawsonuk) March 23, 2015

Sheeran said he decided launch the label after he discovered singer-songwriter Passenger.

"The first time I properly thought about it was when I took Passenger on tour for two years. I took him into my record company and played them the record but they didn’t get it. Then I was too busy on my own stuff and I let it slide,” he added.

"Then he had a worldwide number one hit. After that, everyone was like, 'Maybe Ed does know what he's talking about'."

Though according to Nova’s host Kent Small - know as Smallzy - Ed also introduced Australia to Hozier.

[comment]Watch the announcement here:[/comment]

Did you miss @edsheeran cohost the show and his big news. WATCH IT BACK. http://t.co/6bUZbS6STL pic.twitter.com/lPuVUv7Og6

— Smallzy 🎧 (@Smallzy) March 23, 2015

After the interview Ed tweeted what I siad to be Jamie’s first single with the label, I Wasn’t Expecting That.