Ed Sheeran has launched his own record label and we just love the name

Sheeran said he decided launch the label after he discovered singer-songwriter Passenger.

The singer, who is currently touring Australia, recently brokered a deal with Warner Music Group to create a label to launch new acts.

"I've set up my first record label, it's called Gingerbread and Jamie Lawson is my first signing,” he told Australian radio station Nova FM.