VIDEO: Irish farmers ’Wrap it Pink’ for Irish Cancer Society

Dairygold Co-Op and the Irish Cancer Society’s ’Wrap it Pink’ initiative has proved successful among Irish farmers.

The aim of this initiative is to raise cancer awareness in rural Ireland as well as raising much needed funds for the Irish Cancer Society.

Farmers all over Ireland are being encouraged to wrap their silage bales in pink throughout the summer months.

The initiative is proving successful with many farmers throughout the country supporting the Irish Cancer Society by using bright pink colour wrap.

Twitter users have taken to the site to share photographs of the brightly wrapped silage bales and to express their views of the pink bales that have been spotted throughout Ireland in recent weeks.

Haylage bales getting the pink wrap treatment #WrapItPink pic.twitter.com/oj9e2tWasn

— Taylor Made Forage (@tmhaylage) June 11, 2015

@farmersjournal Michael Foley delighted #pinkbales on his farm on the edge the MacGillycuddy's Reeks pic.twitter.com/ADjS1rLS3q

— Valerie O'Sullivan (@valphoto) June 10, 2015

The distinctive high quality, Irish made wrap is available through Dairygold Co-Op Superstores and for every bale of wrap purchased, a donation will be made to the Irish Cancer Society.

Head of Retail at Dairygold, John O’ Carroll, said, “Many farming families throughout Ireland have been affected by cancer and the Irish Cancer Society provides terrific support for sufferers and their families."

“We’d love to see farmers embracing this initiative with pink silage bales visible in every parish this summer, knowing that in doing this we are not just raising cancer awareness but also helping to raise much needed funds for the Irish Cancer Society," he said.

Mr O'Carroll believes that the initiative will be a huge success, will brighten up the fields and put a smile on people’s faces.