Beauty editor: The new skincare and personal-care launches for January

New year, new you? With great expectations, and a pocket full of beauty vouchers, January brings with it a great time to re-zhush your beauty routine. Here are some new products to do just that

Some of Kate Demolder's beauty picks for 2025

1. Benefit Mighty Fine Brow Pen (RRP €31)

Benefit Mighty Fine Brow Pen (RRP €31)

We are in an era of brow perfection, and nowhere is that more prevalent than Benefit. 

The decades-old brand, which is gearing up for a big 2025, released its Mighty Fine Brow Pen on Christmas Eve, so your brows can be even better this new year. 

With expertly fine tips and an impressive shade range, this is a product that makes perfect brows — fluffy or neat, you decide — doable in less than two minutes. 

For anyone who has lost their eyebrows due to overplucking, illness, or any other misfortune, these are a great option as the fluffy tips look oh so natural.

2. Benefit Bounce Mascara (€32, Brown Thomas)

Benefit Bounce Mascara (€32, Brown Thomas)

Told you it was a big year for Benefit. 

The brand is releasing its first new mascara in years — big news, considering the success of Bad Gal Lash. 

Bounce, as the name suggests, is manufactured to create the thickest, fullest lashes of your life. 

With castor oil for strength, Linden Bud Extract for volume, and a thinner spoolie to coat every single hair, this is a mascara for the ages. 

Light and fluffy or thick and spider-like, you decide.

3. Dermalogica Multivitamin Power Recovery Cream (€106, dermalogica.ie)

Dermalogica ​Multivitamin Power Recovery Cream (€106, dermalogica.ie)

A product to address the signs of skin stress — dryness, dullness, fine lines, and sagging — welcome to Multivitamin Power Recovery Cream, a new daily moisturiser by Dermalogica. 

With vitamins A, C, and E to neutralise free radicals, freshwater Microalgae with Astaxanthin to firm and tighten and Pro-Vitamin B5 and Niacinamide to calm and hydrate, it sounds just the ticket to tackle post-Christmas skin.

4. JOICO Defy Damage Detox Shampoo (RRP €23.50)

JOICO Defy Damage Detox Shampoo (RRP €23.50)

Does your hair need a detox post-festive season? Then JOICO’s newest product, a clarifying shampoo, might be just the ticket. 

Formulated with activated charcoal, a porous active powder renowned for its detoxifying properties, Detox Shampoo will remove build-up, metals, and hard water deposits. 

The added pea and vegetable proteins also help to strengthen.

5. R+Co Halfpipe Dry Wax Finishing Spray (RRP €27.50, salons nationwide)

R+Co Halfpipe Dry Wax Finishing Spray (RRP €27.50, salons nationwide)

Sick of slicking back with gel, oil, or something even heavier? 

R+Co’s latest product, a finishing spray, delivers an ultra-fine mist to impart volume and shape with one spray. 

Buildable and brushable, this is one you’ll struggle to go without.

6. Clinical Skin Hyaluronic Acid + Peptide Serum (€105, instituteofdermatologists.ie)

Clinical Skin is a professional-grade skincare and facial tool line designed to help improve visible signs of ageing. 

This fast-absorbing, fast-acting serum works at the cellular level to heal, hydrate, and improve overall skin health. 

And if the Institute of Dermatologists stacks it on their shelves… you know it’s a good’un.

7. MOROCCANOIL Scalp Care Collection (RRP €26.65 - €40.85, salons nationwide)

MOROCCANOIL Scalp Care Collection (RRP €26.65 - €40.85, salons nationwide)

MOROCCANOIL have jumped on the scalp care train, releasing The Scalp Collection; a set comprised of four new products: A Purifying Scrub, Scalp Balancing Shampoo, Scalp Balancing Conditioner, and a Revitalising Scalp Tonic. 

Set to stimulate the hair follicle, remove oils and build-up and nourish the scalp, the set’s therapeutic blend should set you on the path for fuller, thicker hair over time.

8. BURST Nova Sonic Toothbrush (RRP €12.99)

BURST Nova Sonic Toothbrush (RRP €12.99)

BURST, the company keen to democratise dental health, has released Nova Sonic Toothbrush, a sonic-powered brush with 18,000 vibrations per minute, something they claim gives a superior clean compared to manual brushes. 

Developed with input from a community of 40,000-plus dental professionals, it features a reusable aluminium handle, soft bristles for gentle cleaning, a two-minute timer with smart vibration technology, and a replaceable head that follows American Dental Association recommendations. 

It also comes in six, bright colours. Maybe brushing your teeth doesn’t need to be boring after all?