Podcast Corner: When kids ditch the screens, and pick up the earphones

While there’s no great way to guage a podcast’s popularity — the Apple Podcasts charts are the be all and end all for a show’s success — it’s even harder to know how many people are listening to the growing genre of children’s audio; most would presumably be listening on their parents’ phones.

‘Kids & Family’ is a category on iTunes (though that’s a pretty loose categorisation since on the homepage when we look is Jessie Ware’s foul-mouthed Table Manners with her mum). One big selling point for children’s audio though, is the fact it can be screen-free.