Brexit blamed for biscuit ’shrinkflation’

The impact of Brexit is being blamed for the decision by McVities to putting seven fewer Digestives in each packet.

Brexit blamed for biscuit ’shrinkflation’

The impact of Brexit is being blamed for the decision by McVities to putting seven fewer Digestives in each packet.

It says it would rather shrink pack sizes than switch to cheaper ingredients, with the slump in the pound pushing up costs.

You have reached your article limit. Already a subscriber? Sign in

Continue reading for €5

Unlock unlimited access and exclusive benefits

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited