Burglar does NOT say 'f**k you, little bear' in M&S Christmas ad, watchdog rules

A social media furore around the suggestion that the Marks & Spencer Christmas ad features a villain swearing at Paddington bear has been definitively resolved.

A social media furore around the suggestion that the Marks & Spencer Christmas ad features a villain swearing at Paddington bear has been definitively resolved.

The ad does not include a single swear word, the UK’s advertising watchdog has determined.