It’s official, the very first Christmas ad has been released.
And it’s Harrods who have kicked the season with a bang with 'A Very British Bear'.
We know, we know - we’re still over here trying to scrub off green face paint from the weekend.
But if anything it’s the perfect cure for those Bank Holiday blues.
Introducing Hugh, the teddy bear who has the task of saving Christmas from an evil elf who has frozen the staff and contents of the famous store.
Oh the feels.
Not long till we’ll be hearing Mariah Carey on repeat folks.