Inexplicably, this Norwegian video of a boat docking is going viral

It's all part of a drinking awareness campaign.

It can be very hard to explain or predict what is going to be successful on the internet - that's the beauty of viral videos, they’re random and unexpected.

Like this video doing the rounds this morning - it's gained over 1 million views since Monday and is on the front page of Reddit Videos.

Filmed as part of a Norwegian drinking awareness campaign specifically aimed at boat owners, it shows a guy docking his boat like a boss.

And that's about it.

It's very entertaining. For no good reason.