Dublin pub Liz Delaney's has come up with an... innovative new promotional offer for the New Year and they're calling it 'Welfare Wednesdays' - complete with the Social Welfare logo on the poster.
The controversial promotion offers a range of drinks from a pint of Heineken to a measure of Jameson for just €3 and is available on presentation of a social welfare card or bus pass.
'Welfare Wednesday' takes it place alongside the Coolock bar's other weekly offers such as 'Thirsty Thursday' and 'Get F**ked Friday'.
With unemployment still a national issue, this offer is sure to generate plenty of debate.
And free advertising for the pub in question.