Brilliant BA billboard shows kids pointing to overhead flights

A very clever PR #win for British Airways with these innovative digital billboards that tell viewers what planes are passing overhead.

The young man in this poster really does know when it's a British Airways plane.

And that really is the actual flight number and where it's flying in from.

The video billboard, located in London's Picadilly Circus, is part of a digital advertising campaign for British Airways under the slogan 'Look Up'.

"Developed by Ogilvy 12th Floor, the ads use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site," according to The Drum.

"We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be," said airline spokesperson Abigail Comber.