Pizza Hut unveils cheeseburger pizza crust

Pizza Hut in the UK are apparently now doing a new 'cheeseburger pizza crust' according to this post on their Facebook page.
How everything about this be so wrong, and yet so very, very right?
While this may sound suspiciously like one of those 'cunning PR stunts' that lesser publications frequently fall for, we are led to believe it is a real thing, with the burger-bedecked crust costing an extra £2.50 over the price of a standard deep pan.
The company did have a similar product in the Middle East market under the name 'Crown Crust'.
"The Cheeseburger Pizza is just one item from our menu and is designed to be an enjoyable, fun treat to share with family and friends with 288 calories per slice," a spokesperson told the Daily Mirror.
"This is the latest in our crust innovation – which is what we are famous for."
Of course, some people see food innovation such as this as Not A Good Thing.
The Pizza Hut Cheeseburger Pizza only comes in large. Presumably because a personal one can't withstand the tears & self-loathing.
— Miss L (@ProResting) September 17, 2013
All we know is that we're starving.