Jamie Oliver is to celebrate the glories of British food with his next TV series and book, after years of celebrating world cuisine.
The chef has toured Europe and the US for recent 'Jamie Does…' food series, as well as focusing on Italy for his 'Great Italian Escape'.
Now he is to tackle traditional roasts and other homegrown grub for his next project, 'Jamie’s Great Britain'.
Oliver’s most recent cookery series helped to drive his books to new publishing records. His '30-Minute Meals' recipe book to accompany the series is the biggest selling non-fiction title of all time, and enjoyed an unparalleled run of more than half a year at the top of the bestsellers chart.
The presenter has already shown his expertise with traditional domestic food by preparing a “best of British” menu for world leaders at the G20 summit in April 2009.
His six-part series will be broadcast in the autumn.
He said: “For me, the heart and soul of real British cooking is food that makes you happy and puts a smile on your face. And that’s what I want to share with you: the real essence of British food, done properly.”
Oliver said of the book, to be published by Michael Joseph/Penguin on September 30 to coincide with the series: “It has been a long time coming, but sometimes it takes a few decades of looking at other countries to realise how wonderful your own really is.”
He will tackle not only age-old classics but also dishes which have been adopted as British staples, as well as updating some traditional meals.
Oliver visits different regions, giving his twist on recipes such as steak and kidney pudding and fish and chips, and looking at the story behind the food.
C4’s factual entertainment commissioner, Dominique Walker, said: “In this new series we see him travelling across Britain to discover the fascinating stories of how our own food, the dishes we think of as traditionally British, are actually a product of the rich melting pot of cultures that have made our country what it is today.”
Tom Weldon, the CEO of publisher Penguin UK, said: “Jamie has a real knack of tapping into the zeitgeist. With the recent Royal Wedding and the forthcoming Olympics, Britain has never been more in the spotlight.”