Claudia Winkleman is set to take on Graham Norton with a rival Friday night chat show.
The 'Film 2011' host is being lined up to become the Friday face of Channel 4 and after filming a pilot of 'King Of. With Claudia Winkleman', bosses are keen to turn the show into a regular series which will compete with 'The Graham Norton Show' on BBC One.
However, BBC bosses don't want to lose Claudia, who also presents 'Strictly Come Dancing: It Takes Two', and want to give her another show on their network.
A source told The Sun newspaper: "Claudia's really hot right now and Channel 4 and BBC One are fighting over her. They're both very keen to find her a show and there's a bit of a tug-of-love going on."
'King Of. With Claudia Winkleman' features her celebrity guests picking the best item in a range of categories, from takeaways to nuts and bosses are sure it will be a hit.
Graham took over from Jonathan Ross last year and up to four million viewers watch his 10.35pm show.
Channel 4 executives are eyeing up a 10pm start for Claudia's series.