Colleen bosses the models in new TV ad

Coleen Rooney appears as a fashion authority figure in her first ad fronting a £4.5m (€5.45m) campaign for retailer Littlewoods.com, it was revealed today.

The ad, featuring Mrs Rooney overseeing recruits learning to carry a handbag, polish their shoes and strut the catwalk, will be shown on ITV for the first time today.

It ends with Rooney conducting a “passing-out parade” to the tune of Nancy Sinatra’s 'These Boots Are Made for Walkin'.

Rooney said: “This is my first TV ad and I really enjoyed making it. I loved the way that the ad features such a wide variety of real women and shows some of my favourite pieces from the Littlewoods collection.”

Mail order company Littlewoods launched Rooney as its new “face” in June.

She has appeared on the cover of the retailer’s catalogue and on the website.