Colleen bosses the models in new TV ad

Coleen Rooney appears as a fashion authority figure in her first ad fronting a £4.5m (€5.45m) campaign for retailer Littlewoods.com, it was revealed today.

The ad, featuring Mrs Rooney overseeing recruits learning to carry a handbag, polish their shoes and strut the catwalk, will be shown on ITV for the first time today.