Sugar goes with his gut in final of 'The Apprentice'

Restaurant owner Yasmina Siadatan has won a job with Alan Sugar following a shock final of 'The Apprentice' in the UK.

Restaurant owner Yasmina Siadatan has won a job with Alan Sugar following a shock final of 'The Apprentice' in the UK.

The 27-year-old was hired by Sugar on what she described as the businessman's "gut instinct", despite rival Kate Walsh being in a good position to win.

She co-owns Mya Lacarte in Caversham, with her brother Matthew.

Ms Siadatan said her achievements combined with her mistakes during the series may have given her the edge over Ms Walsh.

In the final episode, the finalists were given a task to create a new brand of chocolates which they had to pitch to a roomful of industry experts, including Waitrose's chief buyer.

Ms Walsh and her team, which was made up of former contestants Debra Barr, Ben Clarke, Kimberley Davis and Rocky Andrews, designed a box of chocolates for couples.

Their box was made up of three 'shelves' - one for her, one for him, and one to share. The concept was praised by Sugar but he said charging £13 (€14.92) for a box was not commercially viable.

Ms Siadatan's team, made up of Howard Ebison, Philip Taylor, James McQuillan and Lorraine Tighe, created a brand called 'Cocoa Electric' which was designed to 'shock' with flavours such as basil and strawberry, and popping candy chilli.

Sugar told her the branding and pricing were excellent but the taste - which even caused one model to spit out a chocolate after filming the advert - needed work.

Asked how she felt to have won the coveted job, Ms Siadatan said: "I can't believe it, I am in shock. All those months ago you first apply to try to get on, and here I am, it's amazing."

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