Sports star advert named year's worst

A commercial featuring three of the world’s highest paid sports stars was named the worst TV advert of the year by industry magazine Campaign in the UK today.

A commercial featuring three of the world’s highest paid sports stars was named the worst TV advert of the year by industry magazine Campaign in the UK today.

Tennis champion Roger Federer, golfer Tiger Woods and footballer Thierry Henry all appeared in the Gillette campaign.

But their on-screen efforts did not match up to their sporting prowess and the cheesy razor ad was voted top turkey of 2008.

It was placed in the number one spot of a list of worst adverts published in today’s issue of the weekly magazine.

Campaign editor Claire Beale said: “The Gillette ad is an own goal, a double fault and a bunker shot rolled into one.

“To secure three of the world’s most famous sports stars would have cost Gillette millions but is such a wasted opportunity as the creative lacks any charm or wit.

“We see thousands of TV ads created for a British audience each year and this one stands out as the worst.”

The Specsavers advert in which lyrics promoting the optician appear in time with Edith Piaf’s rendition of Je Ne Regrette Rien made it to second place in the top 10 turkeys.

Others deemed bad enough to win a place in the hall of shame include a case of poor dubbing in a Renault ad, Sex Pistols’ John Lydon’s performance as front man for Country Life butter and Lenny Henry’s declaration of love for Premier Inns.

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