Amy Winehouse could return to the top of the album charts following her Brits performance, it was revealed today.
The beehived-singer, 24, has already benefited from her exposure at the Grammys.
But her post-rehab Brits set means that 'Back to Black' is in a position to shoot back to Number One in the album charts next week.
Daily sales of the acclaimed album, which was at number 14 in last week’s charts, have increased by 46% at HMV stores since the Brits.
In terms of album sales, Paul McCartney is the biggest beneficiary of the music awards.
His Outstanding Contribution to Music gong and live set could push his album back into the chart.
'Memory Almost Full' saw a five-fold (515%) increase in just one day at HMV following his spectacular show finale.
Another winner, Mark Ronson, has seen daily sales of 'Version' nearly treble overnight (271%), while Kylie’s X album is not far behind (242%).
Take That, who won the British Live Act and British Single categories, have also been given a boost.
Daily sales of 'Beautiful World' have more than doubled (159%) even though the album has already sold two million copies.
Arctic Monkeys’ 'Favourite Worst Nightmare' benefit from a similar rise (151%) after they became the only artists to win the acclaimed British Group and British Album awards in two consecutive years.
The Gossip’s Beth Ditto has been rewarded with a 150% increase in daily sales of 'Standing in the Way of Control'.
Even though she did not perform, British Female Solo Artist-winner Kate Nash experienced a 128% lift in sales of her debut album.
HMV spokesman Gennaro Castaldo said: “The impact of the Brits on artist profiles and album sales is becoming more pronounced each year.
“The event, and the huge media and public interest that now surrounds it - both in the UK and internationally, can confirm the arrival of major new stars on the scene, such as Mark Ronson, Kate Nash and Mika, and create the momentum to propel their careers forward.
“The Brits can also remind us of our musical heritage, allowing younger fans in particular to discover the brilliance of established stars, as appears to be the case this year with Paul McCartney, Take That and Kylie.
“The Brit nominations and awards ceremony shows just how diverse and vibrant British music is right now, and how, in particular, fantastic new talent is coming through more quickly than ever.”
The Brits are calculated to generate an additional £4m in retail sales in the six weeks around the show.
Other beneficiaries include the Foo Fighters, whose album sales have increased by 108%, Mika, whose 'Life in Cartoon Motion' went up by 72%, Leona Lewis’s 'Spirit' which went up by 62% and Adele, with a 36% lift.
:: HMV’s Top 10 Biggest Brit gainers (% lift in sales on previous day)
1. Paul McCartney / Memory Almost Full (515%)
2. Mark Ronson / Version (271%)
3. Kylie Minogue / X (242%)
4. Take That / Beautiful World (159%)
5. Arctic Monkeys / Favourite Worst Nightmare (151%)
6. The Gossip / Standing In The Way Of Control (150%)
7. Kate Nash / Made Of Bricks (128%)
8. Foo Fighters / Silence, Echoes, Patience & Grace (108%)
9. Mika / Life In Cartoon Motion (72%)
10. Leona Lewis / Spirit (62%)