Kid Rock: 'Rap is easy'

Kid Rock looks set to lose a few friends in the hip-hop industry after dismissing rap as "easy".

Reverend Run, real name Joseph Simmons, recently confirmed an album with Kid Rock and the rock-rapper will also appear on Lil' Jon's album Crunk Rock, due for release later this year.

The pair may reconsider working with him again after the rock-rapper branded their craft facile.

He says: "Writing a rap, to me, is easy. I could write a rap like that. But writing songs and melodies that's hopefully going to stick around for 30, 40 years is hard."