Mission promo blasts off

A newspaper promotion for Tom Cruise’s upcoming Mission: Impossible III got off to an explosive start when a county arson squad blew up a news stand.

A newspaper promotion for Tom Cruise’s upcoming Mission: Impossible III got off to an explosive start when a county arson squad blew up a news stand.

A Los Angeles Times stand had been fitted with a musical device designed to play the Mission: Impossible theme song when the door was opened.

Unfortunately, the red plastic box with protruding wires was shaken loose, dropped onto the stack of newspapers – and was mistaken for a bomb

Sheriff’s officials said they the news stand in downtown Los Angeles was “rendered safe” after they were called to the scene on Friday.

Times officials said that similar devices were placed in 4,500 news stands in Los Angeles and Ventura counties, and were designed to turn the “everyday news stand experience” into an ”extraordinary mission”.

It was certainly that, at least for the Los Angeles County Sheriff’s Department arson squad, which destroyed the box.

“This was the least intended outcome. We weren’t expecting anything like this,” said John O'Loughlin, the Times’ senior vice president for planning.

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