Combs brands clothing label 'fashion Viagra'

Rap mogul Sean 'P Diddy' Combs describes his clothing line as "fashion Viagra" after observing the effect his clothes have on older men's love lives.

Combs' label Sean John has proved to be a success among younger fans, but he's stunned to see that more mature men are purchasing from his range.

He says: "Sean John apparel is like fashion Viagra. I tell you no lie, there's a trend that's going on right now where we have a lot of older men over 50 that are wearing Sean John - and they have younger girlfriends.

"We graduated from just doing sweat suits and sporty wear. We also do fine-tailored suits. We do tuxedos, formal wear and we're also about to do women's."