Women prefer no nonsense approach to ads

Women would prefer to watch comedian Peter Kay to football superstar David Beckham in TV adverts, according to a survey.

The comic, who stars in commercials for “no nonsense” John Smiths bitter, also came above classic hunks such as the Milk Tray man.

Almost a quarter of the 1,000 women questioned said Kay was their favourite man from a TV commercial.

The construction workers from the Diet Coke adverts could only manage 20% of the vote.