A new version of I’m A Celebrity… Get Me Out Of Here! Featuring the children of the rich and famous is being made in the US.
Contestants on I’m A Rich Kid… Get Me Out Of Here! Will swap their pampered lives and Beverly Hills mansions for the hardships of the Australian jungle.
They will take part in the infamous Bushtucker Trials.
It follows the success of reality show The Simple Life, in which hotel heiress Paris Hilton and Nicole Richie, daughter of singer Lionel, rough it as Arkansas farmhands.
The pair will be high on the list of possible contestants for I’m A Rich Kid.
Other celebrity offspring who could take part include Kelly and Jack Osbourne, Rod Stewart’s daughter Kimberley, Ally Hilfiger, daughter of designer Tommy, and billionaire Donald Trump’s daughter Ivanka.
US broadcaster ABC has commissioned 10 episodes from ITV’s American production arm, Granada America, to be aired in September.
ABC executive Andrea Wong told Variety magazine: “They’re definitely going to be testing both their physical and mental abilities.
“It’s going to give them a chance to prove that they’re different than people’s preconceived notions of rich kids.”
A US version of I’m A Celebrity was aired in the US last year but flopped with viewers. J-Lo’s ex-husband Cris Judd was the winner.
Ms Wong said the rich kids twist had the makings of a ratings hit.
“This puts an interesting perspective on the format,” she said. “When you look at the success of the British format, we thought we should give it another try.”
A fourth British series of I’m A Celebrity is planned for later in the year.
Hosts Ant and Dec have revealed that former Take That singer Gary Barlow is top of their contestant wish list.