Big Brother winner Cameron Stout returned to his native Orkney today for the first time since he shot to fame on the hit reality television show.
The 32-year-old received a hero’s welcome from hundreds of locals after arriving in his home town of Stromness by ferry.
The Bible-bashing fish trader landed his biggest catch when he won the Channel Four show last month.
The self-confessed virgin was met by family, friends and local civic leaders, who have arranged a day of celebrations in his honour.
Orkney council convener Stephen Hagan praised Cameron for putting the bleak northern archipelago and its 20,000 inhabitants firmly on the map.
The Orkney Islands Tourist Board’s website received 23,000 visits in June.
Speaking before the new-found star’s arrival, Mr Hagan said: “Cameron won the hearts of the entire country and he was a tremendous ambassador for the islands.
“He has put this place on the map for many people who perhaps had never heard of Orkney and Stromness, despite the fact it is such a beautiful place.
“We’ve already noticed more inquiries regarding tourism, as well as the local industries, including Orkney’s reputation for its food and drink.”
Mr Hagan said Cameron would face a Big Brother-style inquisition before local people as part of the open-air celebrations which would include dancing into the evening with a traditional Scottish ceilidh.
He was also due to judge a fancy-dress competition.
Despite being considered one of the outsiders at the start of the programme’s fourth series, chaste Cameron ran away with the public’s hearts, winning 57.5% of the final vote to see off volatile Irishman Ray Shah.
But friends have always insisted he would turn his back on the media spotlight and go back to Stromness fish market after savouring his 15 minutes of fame.
Schoolfriend Graham Garson, 31, said: “Because of the type of person Cameron is, I don’t think he will embark on a media career.
“After the first few weeks I wasn’t so sure but throughout his time in the house he has managed to remain the same level-headed person he has always been and I think that’s what has got him through it in the end.
“After a few weeks, when all the wall-to-wall publicity has died down, I think he’ll come back here and sell fish.”
Speaking for himself about his future, Cameron has said he wants to catch up with his family and friends in Orkney, adding it would be “cool” to become the next producer of Songs of Praise.
He has already checked out a number of pianos after promising to spend some of his winnings to donate a new one to Kirkwall Baptist church.
Phil Edward, general manager of the Aberdeen music shop Cameron was spotted in yesterday, said the Big Brother star was still considering which model to buy after looking at several models.
He added: “News travels fast and a lot of people came up to him but he took it very well. He must have signed about 50 autographs while he was in here.”