Cream closing its Liverpool base 'for review period'

Cream is closing its weekly nights at Nation in Liverpool for the rest of the summer.

Bosses say their are entering a 30 day review period to assess the future of Cream's nightclub operations in the city.

Cream say there has been a shift in dance trends away from nightclubs towards large-scale events and festivals such as Creamfields.

The superclub's CreamX10 arena tour, celebrating Cream's tenth birthday this year, has also proved highly popular.

The Lomax Live Venue will continue to trade from the Liverpool premises unaffected. The section of Nation that Cream traded from will be closed for the rest of the summer, reopening for Cream residents night on August 31, a private party on Sept 14, and Cream's 10th birthday party on October 11 and 12.

Creamfields Liverpool and Ireland will be unaffected.

Cream's chief executive officer James Barton said: "Ten years on it is time to re-evaluate where we are as a company and assess where that fits into today's market.

"It's clear that young people want so much more from the Cream experience. This is evident from the massive success of Creamfields over the last five years, the popularity of Ibiza 2002, and the success of the Cream X10 arena tour this year.

"In 2002 we brought investment into the company with the aim of growing the company and now we are perfectly positioned to develop into new forms of events, music and media.

The company is making deeper in-roads into TV with our highly regarded Creamfields shows and Ibiza TV Series."