Fighting to breathe: New cinema advert to highlight struggles of cystic fibrosis sufferers

Helen O’Callaghan on a new cinema advert about CF

A 60-second film set to run in cinemas nationwide this month graphically illustrates how life for people with cystic fibrosis is a ‘fight to breathe’ — and invites audiences to experience that fight to breathe themselves.

The advertisement launched last month at the Irish Film Institute, with CF Ireland ambassador and former Olympic boxing gold medallist Michael Carruth in attendance, as well as nine-year-old Maynooth boy Harry Cahill, who has the most severe type of CF.