Making Cents: New An Post offer very tempting for account switchers

Irish customers are notoriously slow to switch banks. However, with the post network now entering the market and a range of incentives being offered by banks, is it finally time to make the switch?
An Post’s version of a current account, the Smart Account, is proving popular since its launch in June. The account is available in 250 post offices but by the end of August that will have increased to more than 300. Angus Laverty, public affairs manager at An Post, says the rapid expansion is being driven by consumer demand.