Twitter to broadcast live video content 24/7

Twitter will expand its current service offering and broadcast live video content covering news, sports and entertainment in the near future.

Twitter COO and CFO Anthony Noto has revealed in an interview with BuzzFeed News how the social media channel intends to broadcast live video content 24 hours a day, seven days a week in the near future.

Twitter’s live video content will cover news, sports and entertainment, and Noto envisions the new broadcasting service as taking a sort of drop-in, drop-out Twitter TV format:

‘Focus in on it when you hear something that’s of interest, but then maybe not be 100 percent focused on it when it’s not of interest.’

Noto did not say when we can expect a 24/7 live video service from Twitter but noted that it will take some time to develop the platform.