WATCH: Jazzy funeral procession in Dublin to highlight men's health

Heads were surely turned in Dublin recently when an old-fashioned funeral procession, complete with upbeat jazz band, made its way through the city's streets.

To celebrate the launch of Movember, a horse-drawn hearse and brass band took to O’Connell Street for a fun jazz funeral procession to raise awareness for men’s health and the Movember Foundation.

The aim of the stunt was to encourage Irish men to get themselves checked out, get moving and get talking – ensuring a longer, happier, healthier life.