Weak sterling a savings opportunity for online shoppers

June 24, 2016 — a day that will live in infamy. Not only did the world wake up to the sobering news that the UK had voted to leave the EU, but online fashion mecca ASOS.com went down, ostensibly due to “technical difficulties”, but more likely in a bid to adjust its pricing in the wake of a disastrous result for British retail and a plummeting pound.
As angst-ridden shoppers turned to social media to convey their dismay — “Will you please get your shop working again, I’ve got to buy heels for funeral!”, pleaded one distraught customer — others expressed relief that ASOS going down on pay day was a blessing in disguise, while cynical types speculated that those outside the UK would be in for a spot of price gouging once the site came back online.